We’re Alphabet Phonétique, a cross-cultural brand based in Amsterdam. Founded in 2017 by three college friends, with professional backgrounds in design, fashion, and advertising.

We create apparel for the ones that don’t want to fit into one box only. Who see themselves as citizens of the world. Who’re not afraid of the new and are always seeking the thrill of unknown experiences. For whom one box is never enough.

We launched SIERRA18, our first collection, in August 2018. It consists of 8 t-shirts and 2 sweaters in sizes S to XXL. It’s a very limited size run, so don't sleep on 'em.

Alphabet phonetique chilling on chair

The SIERRA18 collection is produced by our manufacturing partner in China. All items come with custom labels, hang tags and are packed separately for transport.

Our t-shirts are made out of a great-feeling 180 gsm fabric, which is slightly heavier than most t-shirts. The sweats are made out of 280 gsm fabric, which makes them perfect for that moment at a festival when it’s starting to get a little too cold for just a tee.

All graphics are premium quality screen-prints. They’re printed multiple times to make them as long-lasting as possible. The color is printed using plastisol, which gives the graphics a nice bright shiny appearance.

We chose a modern medium-long length, for our t-shirt’s fit. Because these long-line t-shirts are kind of played out, but nobody has to see your crack when bending over. Our products have great little details that make them stand out from your average item. Like rolled-up sleeves that actually stay in place and our signature logo patch.

If you want to get to know us better, collaborate, or just have a friendly chat, feel free to get in touch at any time. 


Alphabet Phonétique