We always envisioned Alphabet Phonétique as a platform that allows us to collaborate with like-minded people whose work we really enjoy. That's why it's only logical that we did just that for our SIERRA18 drop.
The majority of images in the SIERRA18 lookbook are shot by street photographer Timothy Luza. He busted out his little black book and took us on a trip around Amsterdam to visit his favorite spots. With over 10 years of experience and a keen eye, he managed to get us to places we had never seen before in our years of living in Amsterdam.
We prefer to get the artist's take on our brand, instead of working with a strict brief, when it comes to our collaborations. And as you can see, Timothy absolutely nailed it. We're super pleased with the result and we're sure you'll enjoy it as well. So check out more of his work for us in our lookbook and make sure to follow Timothy on Instagram.